What are the implications of device sharing on the reach of ad blocking software, when it comes to mobile? Global Web Index attempts to answer.
It’s long been known that devices such as PCs, laptops and smart TVs are shared by multiple users. But GWI’s data makes it clear that the same trend is in evidence for mobiles too. In fact, as many as one in three mobile ad-blockers are sharing their device with at least one other person, with one in 10 sharing with four or more others (a trend which is strongest among users in fast-growth markets).
Just like with desktop ad-blocking, it’s important to remember that one install does not necessarily equal just one person blocking ads.