25% Twitter Users Watch NFL On TV

Twitter made headlines last weekend by announcing that over 2 million viewers had tuned in to the NFL live-stream on its platform. This is a major success for the network, which has bet big on broadcasting such sports streams. There is clear potential for Twitter to grow these engagement figures still further.

According to Global Web Index data, a quarter of Twitter visitors say they watch NFL games/coverage on TV, with 16 percent following the league online in some form with a degree of overlap between the two groups. As awareness of the live streams increases, Twitter has a natural user base of NFL fans to recruit.

While TV viewership among Twitter visitors naturally peaks in North America (at 50 percent), around half of NFL fans are checking Twitter at least once a month. That means there’s a clear opportunity for Twitter to reach NFL fans around the world who don’t have access to TV broadcasts of games.
nfl

Add Comment