The Middle East & North Africa (MENA) region got a total of 11 shortlists in the PR Lions category as the first official day of the Cannes Lions International Festival of Creativity 2017 kicks off.
Leo Burnett Beirut has four entries in the shortlist for its #Undress522 campaign for Abaad Resource Center for Gender Equality.
FP7/DXB has cornered two entries for ‘The Least Active Kids In History’ campaign for OMO.
Y&R Dubai, Memac Ogilvy and Beattie + Dane Kuwait City have all got an entry each in the shortlist.
The complete list of the shortlisted entries from the region are:
| TITLE | ADVERTISER | ENTRANT COMPANY | ENTRANT COUNTRY | IDEA CREATION |
|---|---|---|---|---|
| #UNDRESS522 | Abaad Resource Center For Gender Equality | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| #UNDRESS522 | Abaad Resource Center For Gender Equality | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| #UNDRESS522 | Abaad Resource Center For Gender Equality | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| #UNDRESS522 | Abaad Resource Center For Gender Equality | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| The Least Active Kids In History | OMO - Unilever | FP7/DXB Dubai | UAE | FP7/DXB Dubai |
| The Least Active Kids In History | OMO - Unilever | FP7/DXB Dubai | UAE | FP7/DXB Dubai |
| Potatoes On Mars | CIP - The International Potato Center | Memac Ogilvy & Mather, Dubai | UAE | Memac Ogilvy & Mather, Dubai |
| One Book For Peace | Inter religious Council Of Bosnia and Herzegovina | Y&R Dubai | UAE | Y&R Dubai |
| #BeatMe | Un Women Pakistan | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore |
| Who is Bu Salem? | Al Munayes General Trading EST | Beattie + Dane Kuwait City | Kuwait | Beattie + Dane Kuwait City / Cinemagic Salmiya |
| Flawlessness | Enti.MA | J. Walter Thompson Casablanca | Morocco | J. Walter Thompson Casablanca |
