The mobile marketplace has seen major shifts in the last few years, not least due to the rapid rise of Chinese mobile brands such as Huawei and Xiaomi. According to Global Web Index data, in the Middle East & Africa and APAC region, there is a significant potential for revitalized smartphone sales.
These figures also confirm that consumers in North America and Europe tend to upgrade at a much more leisurely pace and that smartphones have reached something of a saturation point in these markets. Upcoming devices will therefore need to demonstrate clear improvements upon their predecessor handsets to make an impact.
