New alliances, connected worlds, changing perspectives, known challenges and surprising solutions, as well as additional possibilities for digital business — the 2017 dmexco conference will outline the key trends and issues that will be moving the global digital economy in the next few years.
Spread across over 250 hours of program, more than 570 speakers will present valuable insights, provide food for thought, and encourage creativity and innovation for pure business at dmexco.
The keynote addresses at the event include Sheryl Sandberg (Facebook), Marc Pritchard (Procter & Gamble), Bob Lord (IBM), Bob Greenberg (R/GA), Alison Lewis (Johnson & Johnson), Susan Schramm (McDonalds), Tim Kendall (Pinterest), Marc Mathieu (Samsung) and B. Bonin Bough.
Efficient Strategies For Digital Business
The need for new ways of thinking and new skills in the age of transformation will be presented by co-founder Allen Blue (LinkedIn) at the opening summit ‘Lightening the Age of Transformation: Do We Need a New Mindset?’ and Mozilla CMO Jascha Kaykas-Wolff in the leadership debate ‘Digital Mindshift: From Pure to Mindful Marketing Business’.
Christian Schmalzl (Ströer) and Matthias Schrader (SinnerSchrader) will discuss current challenges to future transformation management. In their ‘Visions of Leaders’ Nigel Morris (Dentsu Aegis Network), Matt Lodder (R/GA), Mark Singer (Deloitte) and Caroline Foster Kenny (IPG Mediabrands) will explain how agencies have to position themselves to be successful in the future.
Personalities including Jack Dorsey (Twitter), Suresh Vittal (Adobe), Sabine Eckhardt (ProSieben), Sir Martin Sorrell (WPP), Martin Lütgenau (BurdaForward), Susanne Kunz (Procter & Gamble), Maike Abel (Nestlé), Florian Adamski (Omnicom Media Group), Mark Thompson (The New York Times), Philipp Welte (Burda), Martin Ott (Facebook), Rasmus Giese (UIM), Katja Reis (Zenith), Sascha Jansen (Omnicom Media Group) and Philipp Markmann (L’Oreal) will take a critical look at current digital developments.
Business Perspectives Of The Connected World
Under the heading ‘Connecting the World’, Dieter May (BMW), Rik van de Kooi (Microsoft) and others will show the potential for entirely new consumer experiences that the connected world has to offer. Beate Rosenthal (Merck), Andreas Heyden (Bundesliga / DFL Digital), Rosa Riera (Siemens) and others will take a close look at the new branding potentials provided by virtual reality. The new megatrend of voice control will be the focus of the ‘Voice Lab’ with Dan Wright (Amazon), Shenda Loughnane (iprospect) and Adrian Cutler (Microsoft).
AI Taking Marketing By Storm
Artificial intelligence is becoming the leading topic of our economy as it enables personalized advertising, individualized content and automated processes. This is fundamentally changing the world of digital marketing. In the opening keynote, Bob Lord will discuss the connection between AI and creativity. Beck Kloss (eBay), Jordan Bitterman (IBM Watson Content & IoT Platform), Rajeev Goel (Pubmatic) and Babak Hodjat (Sentient) will be taking a closer look at this game changer in the “Leaders’ Talk”. Shiseido’s CDO, Alessio Rossi, will explain the growing importance of AI in marketing communication. Jon Suarez-Davis (Salesforce), Paul Papas (IBM iX), Howard Lerman (Yext), Frank Riemensperger (Accenture), Katharina Borchert (Mozilla), Philipp Justus (Google) and others will discuss the role that artificial intelligence can play in the entire marketing transformation.
Equality As A Factor For Success
Strong women are as integral to success as digital is to business. Among others, Carolyn Everson (Facebook) and Bessie Lee (Withinlink) will discuss career opportunities for women around the globe at dmexco. At the ‘Women’s Leadership Table’, Dana Anderson (MediaLink), Kim Kadlec (Visa), Alissia Hatch (Deloitte) and others will talk about the new possibilities that the focus on diversity is providing companies with. Other leading female managers at dmexco 2017 will include Claudia Willvonseder (IKEA Group), Julia Jäkel (Gruner+Jahr), Margit Wennmachers (Andreessen Horowitz), Alma Lipa (L’Oréal), Franziska von Lewinski (fischerAppelt) and Jean Lin (Isobar).
Innovations & Startups
The ‘Storytelling Experience’ with Jon Collins (Framestore), Jeff Gomez (Starlight Runner) and Ann Rubin (IBM) will provide insight into exciting innovations in the area of storytelling. Lou Severine (NYIAX / NASDAQ), Shermin Voshmgir (BlockchainHub), Dr. Mark Grether (Sizmek) and Curt Simon Harlinghausen (Publicis Media) will take a critical look at the megatrend blockchain in their ‘Tech Check’. The grand finale of the first ‘dmexco and Procter & Gamble Startup Hatch’ — the new dmexco startup competition with 20,000 Euro prize money — promises further innovations with its jury comprising Sophie Blum (Procter & Gamble), Christoph Schuh (Lakestar), Florian Heinemann (Project A Ventures), Terry Kawaja (Luma Partners) and Bessie Lee (Withinlink).
Christian Muche and Frank Schneider, the duo behind dmexco said, “What a program! As the creative minds, leading companies and innovative formats at this year’s conference clearly indicate, dmexco will be defining next year’s trends. And the budgets in the millions that the speakers represent show dmexco’s clear focus on business. In the past eight years, we have managed to establish in Germany the most important global show for digital business, innovation, insights and solutions, which is unique around the world due to its diversity, efficiency and potentials.”