Globally, over one in three mobile users say they have used a mobile ad-blocking tool, with a further four in 10 interested in doing so in the future. Currently, this is being driven by younger groups, particularly in markets where some browsers already have in-built blocking functionality and where mobile advertising to date has often been the most overwhelming. Nevertheless, interest in this trend is pronounced across all age groups and world regions.
It’s this high level of appetite which shows why network-wide ad-blocking schemes could easily resonate very strongly with users.
