30% In MEA Will Watch UEFA Euros Online

With the UEFA Euros coming up next month, the development of online sports coverage will impact the major tournament, and the Middle East and Africa region is expected to contribute significantly to the global viewership trends.

Globally, it’s four in 10 online adults who say they watch the Euros on TV or online, placing it among the top five most popular sporting competitions tracked by the Global Web Index (GWI). As yet, TV remains the clear choice for this, with three in four tuning in this way. But there’s a noteworthy 37 percent who say they will be watching some games or coverage online.

A glance at the regional figures shows that online viewing is subject to some notable variation. While just a fifth in the Euros home-region watch online coverage, where almost all will be watching on TV, figures approach the 50 percent mark in APAC – a clear reflection of the importance of online TV within the region. But it’s not just here that online viewing is commonplace; it’s also a key way of tuning in for MEA (30 percent) and those in the North Americans (35 percent).
GWI Online Coverage

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