Around one in four YouTubers say they watched a branded video last month, according to data from Global Web Index. And as it’s long been known that online video resonates most strongly with younger age groups, it’s little wonder that this is an activity which falls in line with age. Around 26 percent of 16-24s on the platform did this last month compared to 11 percent of 55-64s, for example.
Although names such as Facebook and Snapchat are betting big on the future of online video, YouTube still plays a central role here. Not only is it the most visited social platform outside of China, but in an era where multi-networking is commonplace, the cross-platform share-ability of YouTube videos offers a significant advantage.