With mobiles now perceived as the most important device by internet users, it’s no surprise that the handheld devices have overtaken PCs/laptops across almost all of the online activities.
One of the areas where mobile has made the biggest impact is social networking. Unsurprisingly, 16-24s are at the forefront here; nearly nine in 10 are accessing social networks via their smartphones monthly. Even so, it’s still 65 percent of 45-54s and 50 percent of 55-64s who are doing this, underlining the cross-age opportunities that exist for mobile-optimized social campaigns.
All this doesn’t necessarily mean the arrival of a mobile-only landscape, however. Rather, the majority of users are happy to adopt a multi-device approach, with PCs/laptops retaining key importance for many online entertainment and commerce activities. So, it’s mobile-first, rather than mobile-only, with people moving across screens throughout the day.