9 Media Lynx Golds Awarded; BBDO Pak Wins Grand Prix

in Advertising

There was a total of 44 metals awarded in the Media Lynx category at the Dubai International Festival of Creativity 2016. The Grand Prix was awarded to BBDO Pakistan for ‘The World’s First Billbed’ for Moltyfoam. The campaign also won a Bronze in the same category.

There are a total of nine Golds won by agencies in Media Lynx. Impact BBDO Dubai won two Golds for its ‘Goodbye Bad Luck’ and ‘7Up Wall of Music’ campaigns for La Libanaise Des Jeux and PepsiCo respectively.

FP7/DXB Dubai won three Golds which included ‘Don’t Self-Prescribe’ campaign for National Health Insurance Company Daman, ‘Back Off Radio’ for RTA and ‘Dark Iftar’ for Coca-Cola Middle East. The last two Golds were shared with Memac Ogilvy Dubai, which also won another Gold for ‘Hands On Hygiene’ campaign for Unilever.

The other Gold winners included J. Walter Thompson, Dubai for ‘I Can Teach You Too’ for Dubai Cares, MullenLowe MENA, Dubai’s ‘Abandoned Lives’ for 38Smiles and SPARK* Publinet, Dubai for ‘Young Masseuse’ for Community Development Authority Dubai.

The details of all the winners in the category are:

TitleAdvertiserEntrant / AgencyCountryMetal
The World's First BillbedMoltyfoamBBDO Pakistan, LahorePakistanGrand Prix
The World's First BillbedMoltyfoamBBDO Pakistan, LahorePakistanBronze
Goodbye Bad LuckLa Libanaise Des JeuxImpact BBDO, DubaiUAEGold
7UP Wall of MusicPepsiCoImpact BBDO, DubaiUAEGold
Goodbye Bad LuckLa Libanaise Des JeuxImpact BBDO, DubaiUAESilver
Give Mom Her Name BackUN WomenImpact BBDO, DubaiUAESilver
7UP Wall of MusicPepsiCoImpact BBDO, DubaiUAESilver
Goodbye Bad LuckLa Libanaise Des JeuxImpact BBDO, DubaiUAESilver
Give Mom Her Name BackUN WomenImpact BBDO, DubaiUAEBronze
Give Mom Her Name BackUN WomenImpact BBDO, DubaiUAEBronze
Don't Self-PrescribeNational Health Insurance Co, DamanFP7/DXB, DubaiUAEGold
When You Are Gone…Emirates NBDFP7/DXB, DubaiUAESilver
When You Are Gone…Emirates NBDFP7/DXB, DubaiUAEBronze
The Fitness AccountEmirates NBDFP7/DXB, DubaiUAEBronze
A World of WeCoca-Cola Middle EastFP7/DXB, DubaiUAEBronze
Don't Self-PrescribeNational Health Insurance Co, DamanFP7/DXB, DubaiUAEBronze
A World of WeCoca-Cola Middle EastFP7/DXB, DubaiUAEBronze
Back Off RadioRoads And Transport AuthorityMemac Ogilvy, Dubai / FP7/DXB, DubaiUAEGold
Dark IftarCoca-Cola Middle EastMemac Ogilvy, Dubai / FP7/DXB, DubaiUAEGold
Handle On HygieneUnileverMemac Ogilvy, Dubai / Geometry Global, Dubai / Ogilvy & Mather SingaporeUAEGold
Handle On HygieneUnileverMemac Ogilvy, Dubai / Geometry Global, Dubai / Ogilvy & Mather SingaporeUAESilver
Back Off RadioRoads And Transport AuthorityMemac Ogilvy, Dubai / FP7/DXB, DubaiUNITED ARAB EMIRATESSilver
Dark IftarCoca-Cola Middle EastMemac Ogilvy, Dubai / FP7/DXB, DubaiUNITED ARAB EMIRATESBronze
Merry BalconiesProcter & GambleLeo Burnett BeirutLebanonSilver
Merry BalconiesProcter & GambleLeo Burnett BeirutLebanonSilver
Fashion For Real PeopleMaxLeo Burnett DubaiUAESilver
Saudi Women's Online MarchProcter & GambleLeo Burnett BeirutLebanonBronze
Fashion For Real PeopleMaxLeo Burnett DubaiUAEBronze
Tropa For LifeduLeo Burnett DubaiUAEBronze
I Can Teach You TooDubai CaresJ. Walter Thompson, DubaiUAEGold
1st Branded Online Entertainment HubSaudi Telecom CompanyJ. Walter Thompson, RiyadhSaudi ArabiaSilver
1st Branded Online Entertainment HubSaudi Telecom CompanyJ. Walter Thompson, RiyadhSaudi ArabiaBronze
I Can Teach You TooDubai CaresJ. Walter Thompson, DubaiUAEBronze
Abandoned Lives38SmilesMullenLowe MENA, DubaiUAEGold
Abandoned Lives38SmilesMullenLowe MENA, DubaiUAESilver
Abandoned Lives38SmilesMullenLowe MENA, DubaiUAEBronze
Young MasseuseCommunity Development Authority, DubaiSPARK* Publinet, DubaiUAEGold
Young MasseuseCommunity Development Authority, DubaiSPARK* Publinet, DubaiUAESilver
Dettol HajjReckitt BenckiserUM MENA, DubaiUAESilver
HP #BendTheRulesMeHPOMD, DubaiUAEBronze
Recycle To LearnUBCI Bank BNP ParibasHavas Worldwide Tunisia, TunisTunisiaBronze
The World's First BillbedMoltyfoamBBDO Pakistan, LahorePakistanBronze
BackUp MemorySamsung3SG-BBDO, ArianaTunisiaBronze
Tweet For HeatAlwaleed PhilanthropiesBold Agency, RiyadhSaudi ArabiaBronze

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Born and brought up in Saudi Arabia, Sana Mahmud, is a journalist at heart. Having worked in the consultancy sector and in media in India, Sana is now focussed on identifying trends and developments in the media, marketing and advertising sector in the Middle East. She is the Co-Founder of AM Media Corp and working as the Group Editor MENA for its three titles - The Arabian Marketer, AM Unicorns and AM Taleem.

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