93% Millennials Visit YouTube

Facebook might be the number one platform for all the generations when it comes to membership, but for visitation rates YouTube leapfrogs into top position — the result of many YouTube visitors either not being logged into their accounts, or not being members in the first place. As many as 93 percent of Millennials are visiting or using the video-sharing service each month and, although age has a clear impact on engagement, it’s still an impressive 72 percent of Boomers who are doing the same.

The two services offer very different user experiences and campaign possibilities, but it’s worth noting that the reach offered by both of them is broadly comparable across each of the key generational groups.

gwi-yt

Add Comment