Arla Foods is ending the year evaluating its 11-year old media agency partner in the Middle East and North Africa (MENA) region. PHD, that is part of the Omnicom Media Group, has been serving the business both for its media planning and buying since 2005, defending the business at least once in the time since.
Some of the other agencies understood to be competing for the business include Mindshare, UM and Carat.
Arla Foods, a Scandinavian company, own various brands, some of which in the region includes Lurpak, Three Cows and Puck.
The creative agency on the business is FP7/DXB. At present, Arla Foods has not initiated any creative review.