Publicis Media has launched ‘Commerce’ as a Publicis Media global practice dedicated to spearheading a capability spanning commerce strategy, media and marketplace investment, as well as content and merchandising. Ali Nehme will serve as Global Practice Lead, Commerce, Publicis Media, and report into Digitas Global… Read More
After successfully launching four videos that address the negative impact of posting people’s misfortunes online and question the motives of the people behind the camera lens, telecommunications company du, continued its #PostWisely movement by kicking off an educational roadshow at American University of Sharjah recently.… Read More
Brands and marketers want to know what is going on in the minds of their consumers. Giving an example on how brands can understand the behavioral patterns of their buyers, Via Media Dubai shared insights into the behavioral patterns of customers through practical examples, on… Read More
The Dubai Lynx International Festival of Creativity 2018 awarded over 160 metals this year to nearly 25 entering agencies and companies. In a lead by a significant margin, TBWA has dominated the awards show. The Big High – TBWA\Raad On the back of 45 wins,… Read More
As part of Government of Dubai Media Office’s (GDMO) European tour for knowledge exchange and meeting key stakeholders, the GDMO delegation met in Paris with Emmanuel Hoog, Chairman and Chief Executive of Agence France-Presse (AFP), the third largest news agency in the world. Led by… Read More
A delegation from the Government of Dubai Media Office (GDMO) met with Chief Spokesperson of the European Commission Margaritis Schinas in Brussels. The meeting discussed potential initiatives to share knowledge, ideas and mutual experiences in strategic communications between GDMO and the European Commission (EC). Led… Read More
With a total of 43 Lynx awards including eight Grand Prix, seven Golds, 13 Silver Lynx and 15 Bronze Lynx, TBWA\Raad has celebrated a night of success at the Dubai Lynx International Festival of Creativity 2018. The agency walked away with Agency of the Year… Read More
As the time for the Dubai Lynx International Festival of Creativity awards nears, the festival has unveiled the final set of shortlists. In the Creative Effectiveness category, that essentially measures the success of a campaign in the marketplace, seven entries would be competing for the… Read More
It is a TBWA\Raad show again in the Promo & Activation Lynx category at the Dubai Lynx International Festival of Creativity. This year, the category has 22 entries that have made it to the shortlist and TBWA\Raad has 12 of these. The agency’s work done… Read More
TBWA\Raad shines in the Media Lynx category as well at the Dubai Lynx International Festival of Creativity. The agency has secured 11 placed out of the 27 shortlisted entries in the category. FP7/ has six entries, coming from the agency’s Dubai and Riyadh offices. BBDO… Read More
