BMW Group Reappoints Zenith MENA As Media AOR

BMW Group

BMW Group Middle East has retained Zenith MENA as it’s media planning and buying partner. The decision was taken after a multiagency review that had spanned over six months. Like it’s previous responsibilities, Zenith’s mandate will include consultancy in areas such as audience understanding and segmentation, content and social performance tracking, apart from buying across paid, owned and earned channels.

“Zenith showcased their ability to leverage technology and data to connect the new age luxury customer with the brand and create meaningful experiences. The agency’s strategic approach is aligned to support our leadership position in the premium segment and our growth plans in the region for the upcoming years,” said Michael Keller, Head of Marketing at BMW Group Middle East.

Firas El Zein, CEO, Zenith MENA, said, “We are thrilled to extend our partnership and would like to thank BMW for their renewed confidence in Zenith. Our proposition of delivering ‘Live ROI’ through integrating Zenith’s brand engagement and performance companies, Newcast and Performics, has been a unique edge in the market.”

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