Earlier this month, Twitter made a strategic decision to adopt a regional management structure making its category-based structure redundant. This has given way for the global content partnerships team to be run by executives for five regions – the US, Latin America/Canada, Europe/Middle East/Africa, Japan/Korea,… Read More
Omnia has expanded to Jordan, in response to the growing demand for Omnia’s digital expertise in the region, the digital agency said. Located in the capital, Amman, the new office will act as a digital development hub for the company’s growing roster of digital clients… Read More
Starting today, Snapchatters will have an easier way to discover and unlock thousands of Lenses built by its global creator community. Since Lens Studio launched in late 2017, creators have submitted over 100,000 unique Lenses through the tool, which have been viewed by Snapchatters over… Read More
Perhaps no other platform knows the price of openness as much as YouTube that at this time last year had begun its content clean up when issues of brand safety had confronted the platform. In the course of this correction, YouTube has been working on… Read More
TBWA has entered into a regional program with Facebook that will be rolled-out in Africa, Middle East, Turkey, Central and Eastern Europe. “Our partnership with Facebook serves as a foundation for a long-term strategic roadmap to deliver new digital experiences in the fast-growing MEA and… Read More
Elevision and Dubai International Financial Centre (DIFC) have signed a 10-year contract for digital-out-of-home (DOOH) advertising solutions. As part of the partnership, Elevision will install more than 80 large format digital display screens across DIFC, taking the existing DIFC network to over 140 screens. Elevision… Read More
Not all aspects of the millennial digital behavior have passed on to Generation Z (Gen Z). In a recent report, Criteo pointed out that for this powerful group of shoppers, the love of real-world retail experience augmented by technology, is more important. This was part… Read More
EY has appointed Wasim Khan as Advisory Services Leader across the Middle East & North Africa (MENA) region, effective July 1, 2018. He succeeds Gerard Gallagher, who now leads the AIM (Africa, India, Middle East) Advisory business. The move comes as EY ups investment in… Read More
Dentsu Aegis Network is expanding its operations in the Middle East and North Africa (MENA) with the launch of a new office for Merkle, a technology-enabled, data-driven performance marketing agency that it had acquired last year globally. In MENA, Merkle will be led by Rudy… Read More
As the ban on women to drive lifts in Saudi Arabia, many women have seized the opportunity to take to the roads, and companies are doing the best to make the most of the change. Careem has been training women drivers, and claims has trained… Read More
