Gearing up for the Holy month of Ramadan, Facebook announced a collaboration with the popular Arab characters of Freej, bringing to Messenger a sticker pack of the much-loved Emirati animation characters.
Freej is a popular, home-produced animated television series for children and is revered across the Arab region. Adding to the dozens of themed sticker packs at Facebook’s Sticker Store, the “Celebrate with the fun old ladies and Abood from Freej” themed stickers campaign is Facebook’s first initiative to launch a feature originally produced in the UAE.
“Partnering with Freej to launch the sticker pack during this time of the year is significant to us at Facebook, as we aim to connect the world, and make the Facebook experience for users more enhanced and personalized,” commented Jonathan Labin, Head of Facebook, MENAP.
Its during this time that people make maximum engagements online with their friends, families, and even their favourite brands. Facebook expects that the experience would be a memorable one for all, considering that 191 million are active monthly in MEA and 167 million are active on mobile.
While the stickerscan be shared globally, the newly launched pack will be exclusively available to people in the MEA region, using bothdesktop and mobile.
“While we are proud to have completed 10 successful years at Lammtara, FREEJ is celebrating the spirit of Ramadan this year, through characters that have resonated with people we know and admire. With the rising popularity of stickers on Facebook’s Messenger, the debut of FREEJ at the Sticker Store is an exciting time and opportunity for us to stimulate conversations among the growing users on Facebook,” shared Mohammed Saeed Harib, the creator and producer of FREEJ.
