Criteo, the performance marketing technology company, has signed a definitive agreement to acquire HookLogic. The acquisition of HookLogic and its advertising exchange for brands will strengthen Criteo’s performance marketing platform.
“With HookLogic’s acquisition, Criteo is adding a complementary performance marketing solution to its portfolio, focusing on delivering more value to brand manufacturers and retailers alike. We are excited to help develop the HookLogic platform with our own sophisticated technology and to bring their solution to marketers across the globe. Jon and his team at HookLogic are some of the best minds in performance advertising and we are thrilled to welcome them to the Criteo family,” said Eric Eichmann, CEO, Criteo.
HookLogic’s performance marketing exchange connects many of the world’s largest retail ecommerce sites with consumer brand manufacturers who vie for virtual shelf-space via sponsored product ads. Retailers earn revenue by monetizing their site traffic via these cost-per-click (CPC) based native ads. Unlike traditional advertising tactics, HookLogic’s ads link manufacturer marketing spend directly to retail sales.
“We are thrilled to join the Criteo team, who share our passion for transparent, accountable, and relevant marketing. Criteo’s global scale, extensive client base, unmatched technology and team provide a tremendous opportunity to rapidly accelerate HookLogic’s business and expand performance marketing solutions for our clients,” states Jonathan Opdyke, CEO, HookLogic.
Criteo will integrate its sophisticated technology for predictive bidding and product recommendations into HookLogic’s products, bringing increased campaign performance to brand manufacturers and enabling retailers to further monetize their site traffic via the HookLogic Exchange.
HookLogic was founded in 2004 and is headquartered in New York, USA. HookLogic’s solutions will be maintained upon close of the deal ensuring continuity of its offering. The transaction remains subject to customary conditions and is expected to close in the fourth quarter of Criteo’s fiscal year, as described in Criteo’s filings with the US Securities and Exchange Commission.