Global Web Index has taken a close look at 10 car brands, exploring which owners are most willing to actively advocate their chosen brand to others –– defined as a willingness to write positive reviews or actively recommend the brand to friends or family.
Mercedes-Benz owners emerge as the most likely advocates, but considering that all brands tracked can count on over half of current owners being active recommenders, the level of influence within the automotive industry is clear.
With four in 10 car buyers (those looking to purchase a car within the next six months) saying that consumer reviews are both an important source of online research and a key purchase driver, the potential influence of brand advocates is obvious.
