As publishers tackle the rising usage of ad-blockers, many have resorted to paywalls to counter sliding ad revenues. While a decent one in eight are now willing to pay for ad-free news content, Global Web Index data shows that those who are paying for access to a news service each month and a fair share are ad-blocker users.
About one in three are blocking ads on their desktop, with consistent figures seen across most regions including the Middle East & Africa region.
This is welcome news for publishers, showing that a decent share of ad-blocker users are willing to pay for the privilege of accessing news content without ads.
