Data Point: 70% WhatsAppers In MEA Also On FB Messenger

With Facebook’s annual F8 conference kicking off, Global Web Index takes a closer look at one of the company’s key strengths – the willingness of social media users to engage with the full range of complementary platforms that Facebook owns.

To take a particular example, it’s now close to 70 percent of WhatsApp users who say they also use Facebook Messenger regularly in a market like the Middle East & Africa (MEA).

Facebook may be experimenting with ways to monetize WhatsApp but these figures show that there is the clear potential for Facebook to retain the stripped-down messaging focus of WhatsApp while engaging WhatsAppers with commerce integrations on Facebook Messenger.

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