While tablet ownership rates are falling, data from Global Web Index shows that those digital consumers who are using tablets are often sharing them with one or more people.
Around 60 percent of this group say that they share their tablet with at least one other person. And considering four in 10 are sharing with two or more other users, it is clear that consumers view these tablets as household devices, more akin to TVs or desktop PCs than smartphones.
The ‘secondary’ nature of these devices is confirmed into device importance, with only 8 percent of tablet users saying their tablet is their most important device for getting online. In contrast, over half say their most important device is their smartphone.