This year to celebrate Ramadan, du has launched three mobile services packed with Ramadan content for its customers. During the holy month, customers will have an opportunity to access a variety of interesting and engaging content on their mobile devices by subscribing to daily or monthly packages.
“Our customers are increasingly consuming content on their mobile devices, and this Ramadan we are offering them relevant and easily accessible content in the palm of their hands. We are giving them access to a wide range of content that is, not only tailored to amplify the values of Ramadan, but caters to the anytime, anywhere consumption requirements of today’s tech savvy consumer,” shared Fahad Al Hassawi, Chief Commercial Officer, du.
One of the packages called ‘Ring Back Tone Islamic Pack’ enables customers to let their callers hear Azaan service during Azaan times and Douaa shuffle with famous sheikhs’ voices such as Mishary Alafasy and Jassim Alameeri. The content of the service will change according to the occasion; pre-Ramadan, Ramadan, and Eid.
Customers can also get all Ramadan related TV shows and series from MBC and other channels on the same day as it airs on TV at videostore.ae on their mobile. At the same time, it is also providing exclusive Al Afasy premium content on the Al Afasy app.
“We are pleased to offer our customers new ways to uphold age old traditions using the devices that are so deeply ingrained with their everyday lives,” added Mr Hassawi.