ELAN Media Is Mall of Qatar’s Exclusive Media Representative

Mall of Qatar (MOQ) and ELAN Media, the media arm of ELAN Group, have entered a multiyear strategic partnership that makes ELAN Media MOQ’s exclusive media representative for.

Under the new partnership agreement, ELAN Media will manage and drive the full range of MOQ’s media portfolio while delivering a wealth of tailored creative advertising strategies that have become synonymous with ELAN Media and made it the market leader in media innovation and advertising solutions.

As a part of its strategy, ELAN Media will be expanding its portfolio of high value and high impact advertising assets and will introduce digital advertising technology. It will also unveil two new sites. ELAN media will create a personalized media mix across a spectrum of MOQ’s media channels. The idea behind this approach is to leverage the mall’s advertising with the optimal reach and positioning that will resonate with visitors. ELAN Media will build upon MOQ’s commitment to provide an unprecedented retail experience in Doha.

Commenting on the new alliance, Rony Mourani, General Manager, MOQ said, “This initiative with ELAN Media will not only elevate the advertising impact for our portfolio of clients and tenants, it will further enhance the shopping and entertainment experience for our visitors and provide a rich media landscape for a wide array of businesses to showcase their products and services. We are confident that the MOQ alliance with ELAN Media will help drive our mandate of being not just another shopping mall in Doha. We aim to offer a dramatically different shopping experience in Qatar, while transforming the way visitors engage with malls. Through our partnership with ELAN Media, we are one step closer to realizing this mission.”

“Mall of Qatar will be an iconic shopping destination in the region and provide some of the best advertising opportunities for brands in Qatar. This agreement with Mall of Qatar underscores the solid reputation and the trust that ELAN Media has earned in the media and advertising industry by continuously delivering an excellent service to our clients and partners,” added Jamie Ball, Chief Operating Officer at ELAN Media.

ELAN Media worked closely with MOQ for several months to identify locations for the advertising assets in and around the mall. ELAN Media spent time optimizing the assets to deliver high reach and impact to brands.