Emaar Appoints Veresh Sita As Chief Digital Officer

veresh-sitaGlobal developer Emaar Properties PJSC has appointed Veresh Sita, an international technology professional with deep expertise in developing customer-oriented solutions and experiences, as its Chief Digital Officer (CDO).

Mr Sita joins Emaar from Alaska Airlines, where he was CIO, responsible for overseeing an organization of 300 IT professionals and investing in the airline’s infrastructure, enterprise systems and technical innovation. He also has strong expertise in the real estate sector having worked as the CIO and CDO for Seattle-based Colliers International, helping transform its information and technology services department.

Bringing nearly 25 years of experience in information technology, Mr Sita is mandated with developing a new digital strategy that will drive Emaar’s growth. He will also prioritize Emaar’s technology roadmap to assure seamless customer service delivery and strengthen the company’s agility and responsiveness in a fast-changing landscape.

“Emaar is moving into the next era of growth centred on the new digital ecosystem that is shaping customer outlook and preferences. In today’s fast-evolving world, organizations that lead are the ones that can automate at scale, are agile and are highly responsive to the needs of customers. With our strong international footprint and diversified business competencies, Emaar’s strategy to create long-term value will be led by innovative, tech-driven business and enterprise systems. Veresh has proven global expertise in re-engineering technology platforms that will contribute tremendously to the organisation’s growth,” said Mohamed Alabbar, Chairman of Emaar Properties.

“It is an honor to lead the technology and digital transformation for Emaar Properties, a developer of architectural icons, and the pioneer in developing integrated master-planned communities. It gives me the opportunity to be part of a global company with a truly global technology mandate. Emaar’s success is led by its relentless focus on customer service excellence that will continue to be the key objective of our new digital strategy. My focus will be on building high performance teams that love working together and deliver digital transformation through customer-oriented digital platforms, automation at scale, product-based developments, and velocity & continuous service delivery,” Mr Sita added.

Mr Sita has also worked as Director – Global Business Systems Solutions at Starbucks Coffee Company, leading the largest business process and systems transformation in the company’s history. He has been named as ‘Best CIO of a Large Company’ by the Puget Sound Business Journal in 2013. Born and raised in South Africa, he has a bachelor’s degree in commerce/business information systems from the University of Witwatersrand in Johannesburg, South Africa. He is involved in mentoring youth and business professionals.

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