Eyeing TV Budgets, Facebook Takes Its Ad Service to Apple TV, Roku

Facebook 3The Middle East & North Africa (MENA) region has exhibited positive adoption trends in video streaming. Various services including the likes of Apple TV and Netflix have made a play in the region to leverage some of these trends, and to create stronger subscriber base for themselves. As video streaming picks up, Facebook too is exploring how it can benefit from it.

The social network is all set to begin delivering its video ads to apps available on Apple TV and also Roku, that too is present in the Middle East, from next week. Industry experts see this in line with Facebook’s ambition to corner some of television budgets. While this may be an imaginable reality in some markets, in MENA, there is still significant time before the likes of Facebook can make a dent on television budgets.

The silver lining for the social media platform however is the fast changing future, a situation applicable in MENA as well.

For now, Facebook is beginning its ad service on Apple TV and Roku with publishers such as A+E and Tubi TV, targeting people who watch videos on these app on their television sets.

“We are testing how to best deliver video ads through Audience Network to people watching content on connected TVs. Our goal is to bring relevant ad experiences to people both on Facebook and off,” said a company spokesperson.

While this promises Facebook kind of targeted advertising on television, Facebook still have to work out various details, for instance, the format or the length of the ads.

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