Advertisers want to attract people with discounts and other promotions, and people want to be able to easily claim and redeem offers any time, anywhere. Based on this, Facebook has reimagined and redesigned Facebook Offers for a new, streamlined mobile experience.
Now advertisers can share discounts and promotions where people spend most of their time — on mobile. Advertisers can decide how long their Offers run, who sees them, where they redeem them and more. Facebook has also made it easier for people to claim and keep track of their claimed Offers through Facebook, and redeem them across devices or in-store.
The change to Facebook Offers, which is one of the way for brands to promote their products on the social media platforms, is two-fold — at the advertiser level and at the end user level.
Businesses can create two types of Offers — online and in-store — and they can share Offers in two ways, in an Offers ad or in a Page post. Offers ads appear in people’s News Feed. For online offers, advertisers can optimize the delivery of their ads to people most likely to make a purchase on their site. Advertisers can see how many offers have been claimed in ads reporting. Businesses can also share Offers directly on their Page through the Offer Page Composer.
The new streamlined mobile experience allows people to claim Offers on mobile or on desktop. Offers automatically save to the new Offers bookmark. People can review and access their saved Offers any time by clicking on the bookmark, and then redeem them on mobile, desktop or in-store, depending on what the advertiser has specified.
