Leo Burnett Dubai has won the entire Ferrero Group’s portfolio of brands in the GCC region. The new partnership will see the agency handle a holistic 360-degree scope of managing all through the line, social and digital aspects for the entire Ferrero portfolio of brands in the GCC.
Following a competitive pitch, Leo Burnett has won the Ferrero account from Lowe and Grey.
“Ferrero is very pleased to have assigned Leo Burnett as our new creative agency. The selection was made based on a pitch where Leo Burnett showed strong competencies and a deep understanding of the local markets, demonstrating exceptionally creative and integrated ideas across all channels,” said Guido Ferralasco, Managing Director of Ferrero for the Gulf.
“When it comes to our ambition of growing our business across the Gulf and developing customized communications aimed at our local consumers, we are confident that our strategic partnership with Leo Burnett will play a significant role in achieving such objectives,” Mr Ferralasco added.
Ferrero products such as Nutella, Ferrero Rocher, Raffaello, Tic Tac and the Kinder line, are present and sold in more than 170 countries.
“We are thrilled to be joining forces with the Ferrero Group in the GCC and we look forward to the task of managing their portfolio across all communication channels. This is an exciting development, and we recognize that it is a huge responsibility. Throughout this assignment, we will work closely with our Leo Burnett Saudi Arabia team to deliver culturally relevant creative, that is grounded in today’s consumer aspirations and challenges,” commented Kamal Dimachkie, Executive Regional Managing Director at Leo Burnett Dubai.
Ferrero began its story in the little town of Alba in Piedmont, Italy, in 1946. Today, with a consolidated turnover of over 10 billion Euros, it is among the market leaders in the confectionery sector.
The Ferrero Group currently employs 41,000 people across 53 countries; it has 22 production plants around the world, of which three are part of the Michele Ferrero Entrepreneurial Project in Africa and Asia. Ferrero has a social responsibility in its DNA. Product freshness and high quality, careful selection of the finest raw materials, sustainable agricultural practices and continuous research and innovation are some of the key elements of Ferrero’s success. Moreover, Ferrero continues to invest in local communities thanks to the Ferrero Foundation, the Michele Ferrero Entrepreneurial Project and the Kinder+Sport programme.
