A total of 40 shortlisted entries are competing in the Branded Content and Entertainment category at the Dubai Lynx International Festival of Creativity 2017.
FP7/Cai is leading the tally with eight of its entries, done for Coca-Cola and Orange, making it to the shortlist.
Leo Burnett follows with six entries in the shortlist including work done for du, Kafa and McDonald’s.
Between two entries from BBDO Pakistan and another four from Impact BBDO Cairo, BBDO Network too has six entries in the shortlist. The agency’s work done for UN Women, PepsiCo, Mars and La Libanaise Des Jeux has been recognized.
J Walter Thompson and Memac Ogilvy have four entries each in the shortlist.
The complete list of shortlisted entries are:
| TITLE | ADVERTISER | ENTRANT | COUNTRY | IDEA | PRODUCTION COMPANY | MEDIA |
|---|---|---|---|---|---|---|
| #Beatme | UN Women Pakistan | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore | Azad Films Karachi | BBDO Pakistan Lahore |
| #Beatme | UN Women Pakistan | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore | Azad Films Karachi | BBDO Pakistan Lahore |
| Who Is Bu Salem? | Al Munayes General Trading Est. | Beattie + Dane Kuwait | Kuwait | Beattie + Dane Kuwait / Cinemagic Salmiya | Cinemagic Salmiya | MEC Kuwait City |
| How To Eat A Zespri | Zespri Kiwifruit | Blue Barracuda Dubai | UAE | Blue Barracuda Dubai | Montage Productions Dubai | |
| The Line-Up Song | Coca-Cola | FP7/Cai Cairo | Egypt | FP7/Cai Cairo | FP7/Cai Cairo | |
| Ghaneely | Orange | FP7/Cai Cairo | Egypt | FP7/Cai Cairo | FP7/Cai Cairo | |
| Your Jersey. Your Flag. | Coca-Cola | FP7/Cai Cairo | Egypt | FP7/Cai Cairo | FP7/Cai Cairo | |
| Ghaneely | Orange | FP7/Cai Cairo | Egypt | FP7/Cai Cairo | FP7/Cai Cairo | |
| The Line-Up Song | Coca-Cola | FP7/Cai Cairo | Egypt | FP7/Cai Cairo | FP7/Cai Cairo | |
| Ghaneely | Orange | FP7/Cai Cairo | Egypt | FP7/Cai Cairo | FP7/Cai Cairo | |
| Ghaneely | Orange | FP7/Cai Cairo | Egypt | FP7/Cai Cairo | FP7/Cai Cairo | |
| The Hammam Fighter | Orange | FP7/Cai Cairo | Tunisia | FP7/Cai Cairo | FP7/Cai Cairo | FP7/Tun Tunis / UM Mena Tunis |
| Pepsi 'Sound Of The Nation' | Pepsico | Impact BBDO Cairo | Egypt | Impact BBDO Cairo | Hama Film Productions Cairo | OMD Dubai |
| Traffic 'Jam' | Pepsico | Impact BBDO Dubai | UAE | Impact BBDO Dubai | Swerve Dubai | OMD Dubai |
| Stop The Hunger | Mars | Impact BBDO Dubai | UAE | Impact BBDO Dubai | Good People Beirut | |
| Skip Friday 13 | La Libanaise Des Jeux | Impact BBDO Dubai | UAE | Impact BBDO Dubai | ||
| Fans Come First | Vodafone | J. Walter Thompson Cairo | Egypt | J. Walter Thompson Cairo | Magic Beans Productions Cairo | MEC Global Cairo |
| Inklusion | Lbci | J. Walter Thompson Dubai | UAE | J. Walter Thompson Dubai | City Films Beirut | |
| I Recommend Mom | Hsbc | J. Walter Thompson Dubai | UAE | J. Walter Thompson Dubai | Spaceplum Fujairah | Mindshare Dubai |
| Newsworthy Books | Jarir | J. Walter Thompson Riyadh | Saudi Arabia | J. Walter Thompson Riyadh | Mediacom Riyadh | |
| Legally Bride | Kafa (Enough) Violence & Exploitation | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut | ||
| The Russian Odyssey | Du (EITC) | Leo Burnett Dubai | UAE | Leo Burnett Dubai / Good People Beirut | Good People Beirut | |
| Verisimilitude At Noon | Du (EITC) | Leo Burnett Dubai | UAE | Leo Burnett Dubai | ||
| #Postwisely | Du (EITC) | Leo Burnett Dubai | UAE | Leo Burnett Dubai | Stink London | Starcom Dubai |
| Future Of Prepaid | Du (EITC) | Leo Burnett Dubai | UAE | Leo Burnett Dubai | Good People Beirut | Starcom Dubai |
| Mcchicken | Mcdonald's | Leo Burnett Dubai | UAE | Leo Burnett Dubai | Dejavu Dubai | |
| 'Chilling Content' | Gsk | Mediacom Mena Dubai | UAE | Mediacom Mena Dubai | Mediacom Mena Dubai | |
| Oreo Wonderfilled | Mondeléz International | Mediavest|Spark Dubai | UAE | Mediavest|Spark Dubai | Mediavest|Spark Dubai | |
| Tummyfish | Nestlé' Middle East | Memac Ogilvy & Mather Dubai | UAE | Memac Ogilvy & Mather Dubai | Mediamonks Dubai | |
| Hadia Time | Lenovo Middle East | Memac Ogilvy & Mather Dubai | UAE | Memac Ogilvy & Mather Dubai | Mindshare Dubai | |
| Alzheimer's A Night To Remember | Alzheimer’s Association Lebanon | Memac Ogilvy & Mather Lebanon Beirut | Lebanon | Memac Ogilvy Beirut / Memac Ogilvy Dubai | ||
| Alzheimer's A Night To Remember | Alzheimer’s Association Lebanon | Memac Ogilvy & Mather Lebanon Beirut | Lebanon | Memac Ogilvy Beirut / Memac Ogilvy Dubai | ||
| Moments (Alex And Joe) | Airtel Nigeria | Noah's Ark Communications Lagos | Nigeria | Underdog Production Lagos | Ark Resources/ Underdog Production/ Noah's Ark | |
| Maggi Diaries: Women Of Change | Nestlé | Publicis Middle East Dubai | UAE | Publicis Middle East Dubai | Publicis Middle East Dubai / Filmmaster Dubai | Publicis Middle East Dubai / Mec Mena Dubai |
| Never Too Old For Christmas | Abed Tahan | République Beirut | Lebanon | République Beirut | République Beirut | |
| Good Company Campaign | Uap Old Mutual | Squad Digital Nairobi | Kenya | Squad Digital Nairobi | Enos Olik Productions Nairobi | Squad Digital Nairobi |
| Unleashed | Infiniti Q50 | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai | OMD Dubai | |
| Emirates Movie Index | Emirates Holidays | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai | OMD Dubai | |
| Winter Reimagined | Dubai Tourism | Wunderman Dubai | UAE | Wunderman Dubai | The Nudge Theory Dubai | Havas Media Middle East Dubai |
| Lipton Fit Cart | Unilever | Wunderman Dubai | UAE | Wunderman Dubai | Milkshake Media Dubai | PHD Dubai |
