FP7/, Leo Burnett & BBDO Score High In Branded Content Shortlist

A total of 40 shortlisted entries are competing in the Branded Content and Entertainment category at the Dubai Lynx International Festival of Creativity 2017.

FP7/Cai is leading the tally with eight of its entries, done for Coca-Cola and Orange, making it to the shortlist.

Leo Burnett follows with six entries in the shortlist including work done for du, Kafa and McDonald’s.

Between two entries from BBDO Pakistan and another four from Impact BBDO Cairo, BBDO Network too has six entries in the shortlist. The agency’s work done for UN Women, PepsiCo, Mars and La Libanaise Des Jeux has been recognized.

J Walter Thompson and Memac Ogilvy have four entries each in the shortlist.

The complete list of shortlisted entries are:

TITLEADVERTISERENTRANTCOUNTRYIDEAPRODUCTION COMPANYMEDIA
#BeatmeUN Women PakistanBBDO Pakistan LahorePakistanBBDO Pakistan LahoreAzad Films KarachiBBDO Pakistan Lahore
#BeatmeUN Women PakistanBBDO Pakistan LahorePakistanBBDO Pakistan LahoreAzad Films KarachiBBDO Pakistan Lahore
Who Is Bu Salem?Al Munayes General Trading Est.Beattie + Dane KuwaitKuwaitBeattie + Dane Kuwait / Cinemagic SalmiyaCinemagic SalmiyaMEC Kuwait City
How To Eat A ZespriZespri KiwifruitBlue Barracuda Dubai UAEBlue Barracuda Dubai Montage Productions Dubai
The Line-Up SongCoca-ColaFP7/Cai CairoEgyptFP7/Cai CairoFP7/Cai Cairo
GhaneelyOrangeFP7/Cai CairoEgyptFP7/Cai CairoFP7/Cai Cairo
Your Jersey. Your Flag.Coca-ColaFP7/Cai CairoEgyptFP7/Cai CairoFP7/Cai Cairo
GhaneelyOrangeFP7/Cai CairoEgyptFP7/Cai CairoFP7/Cai Cairo
The Line-Up SongCoca-ColaFP7/Cai CairoEgyptFP7/Cai CairoFP7/Cai Cairo
GhaneelyOrangeFP7/Cai CairoEgyptFP7/Cai CairoFP7/Cai Cairo
GhaneelyOrangeFP7/Cai CairoEgyptFP7/Cai CairoFP7/Cai Cairo
The Hammam FighterOrangeFP7/Cai CairoTunisiaFP7/Cai CairoFP7/Cai CairoFP7/Tun Tunis / UM Mena Tunis
Pepsi 'Sound Of The Nation'PepsicoImpact BBDO CairoEgyptImpact BBDO CairoHama Film Productions CairoOMD Dubai
Traffic 'Jam'PepsicoImpact BBDO DubaiUAEImpact BBDO DubaiSwerve DubaiOMD Dubai
Stop The HungerMarsImpact BBDO DubaiUAEImpact BBDO DubaiGood People Beirut
Skip Friday 13La Libanaise Des JeuxImpact BBDO DubaiUAEImpact BBDO Dubai
Fans Come FirstVodafoneJ. Walter Thompson Cairo EgyptJ. Walter Thompson Cairo Magic Beans Productions CairoMEC Global Cairo
InklusionLbciJ. Walter Thompson Dubai UAEJ. Walter Thompson Dubai City Films Beirut
I Recommend MomHsbcJ. Walter Thompson Dubai UAEJ. Walter Thompson Dubai Spaceplum FujairahMindshare Dubai
Newsworthy BooksJarirJ. Walter Thompson Riyadh Saudi ArabiaJ. Walter Thompson Riyadh Mediacom Riyadh
Legally BrideKafa (Enough) Violence & ExploitationLeo Burnett Beirut LebanonLeo Burnett Beirut
The Russian OdysseyDu (EITC)Leo Burnett Dubai UAELeo Burnett Dubai / Good People BeirutGood People Beirut
Verisimilitude At NoonDu (EITC)Leo Burnett Dubai UAELeo Burnett Dubai
#PostwiselyDu (EITC)Leo Burnett Dubai UAELeo Burnett Dubai Stink LondonStarcom Dubai
Future Of PrepaidDu (EITC)Leo Burnett Dubai UAELeo Burnett Dubai Good People BeirutStarcom Dubai
McchickenMcdonald'sLeo Burnett Dubai UAELeo Burnett Dubai Dejavu Dubai
'Chilling Content'GskMediacom Mena DubaiUAEMediacom Mena DubaiMediacom Mena Dubai
Oreo WonderfilledMondeléz InternationalMediavest|Spark DubaiUAEMediavest|Spark DubaiMediavest|Spark Dubai
TummyfishNestlé' Middle EastMemac Ogilvy & Mather DubaiUAEMemac Ogilvy & Mather DubaiMediamonks Dubai
Hadia TimeLenovo Middle EastMemac Ogilvy & Mather DubaiUAEMemac Ogilvy & Mather DubaiMindshare Dubai
Alzheimer's A Night To RememberAlzheimer’s Association LebanonMemac Ogilvy & Mather Lebanon BeirutLebanonMemac Ogilvy Beirut / Memac Ogilvy Dubai
Alzheimer's A Night To RememberAlzheimer’s Association LebanonMemac Ogilvy & Mather Lebanon BeirutLebanonMemac Ogilvy Beirut / Memac Ogilvy Dubai
Moments (Alex And Joe)Airtel NigeriaNoah's Ark Communications LagosNigeriaUnderdog Production LagosArk Resources/ Underdog Production/ Noah's Ark
Maggi Diaries: Women Of ChangeNestléPublicis Middle East DubaiUAEPublicis Middle East DubaiPublicis Middle East Dubai / Filmmaster DubaiPublicis Middle East Dubai / Mec Mena Dubai
Never Too Old For ChristmasAbed TahanRépublique BeirutLebanonRépublique BeirutRépublique Beirut
Good Company CampaignUap Old MutualSquad Digital NairobiKenyaSquad Digital NairobiEnos Olik Productions NairobiSquad Digital Nairobi
UnleashedInfiniti Q50TBWA\Raad DubaiUAETBWA\Raad DubaiOMD Dubai
Emirates Movie IndexEmirates HolidaysTBWA\Raad DubaiUAETBWA\Raad DubaiOMD Dubai
Winter ReimaginedDubai TourismWunderman Dubai UAEWunderman Dubai The Nudge Theory DubaiHavas Media Middle East Dubai
Lipton Fit CartUnileverWunderman Dubai UAEWunderman Dubai Milkshake Media DubaiPHD Dubai

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