FP7 Shines At Mena Effie Awards; JWT, OMD Follow

FP7

The Effie MENA Awards, which culminated in Dubai, saw various campaigns, advertisers and agencies recognised for their measurable impact over the past one year. The Effie Awards honor marketing effectiveness and spotlight marketing ideas that contribute to a brand’s success.

The sixth edition of the award included categories like ‘Best Youth Marketing Campaign,’ ‘Best Use of Social Media’ and ‘Most Effective Agency Network of the Year.’ As compared to last year, the award ceremony saw 75 per cent higher submissions which the organizers say reflects on the dynamism of the regional marketing industry and the innovation currently being seen in the sector.

It was definitely all smiles for FP7 agency as it managed to bag first ranks in six categories. The Dubai based agency cleaned up with an impressive haul of seven Gold Awards in the categories of ‘Best Use of CSR’, ‘Best Youth Marketing Campaign’, ‘Banking, Finance & Insurance’, ‘FMCG’, ‘Single Media Activation’ and ‘Brand Experience’. The agency also won the coveted ‘Most Effective Agency Network of the Year’ title.

Other winners included Cairo-based Media Direction OMD that was awarded the ‘Best Use of Social Media’ award for their Barakat and Super Teta campaign, which they conducted on behalf of Vodafone Egypt. JWT Dubai and Carat Dubai’s ‘I’m Coming Home’ campaign for Microsoft Mobile Devices saw the agency come up trumps in the ‘Telecommunications, Mobiles & Internet’ category, while JWT Cairo and Starcom MediaVest Group – also from Cairo – impressed the judges to win the ‘New Product’ category with their ‘Cinnamint’ campaign for Mondelez Egypt Foods.

JWT also got silver awards in its kitty with JWT Riyadh’s ‘A German for Every Saudi’ campaign for brand Volkswagen and another for their ‘Saudi Shakes the World’ campaign for Flynas. JWT Dubai landed a Silver for its ‘Feel For the Signs’ campaign raising breast cancer awareness.

“This year’s Effie Awards was the biggest to date, featuring the largest number of nominations and the greatest number of categories for inclusion. The diversity of marketing forms and approaches that we are now witnessing across the region necessitated the introduction of new classes of achievement in order to fully acknowledge the impact on audiences that have been achieved with unique techniques,” said Alexandre Hawari, Co-CEO of Mediaquest, the media organisation behind the event.

Add Comment