Grey Group MENA has won the digital and communication duties of SAAF.com, an online luxury fashion retailer in the Kingdom of Saudi Arabia.
Grey Riyadh won the account following a competitive pitch, with the agency tasked with engaging the e-commerce website’s audience, nurturing brand loyalty and driving the company’s sales. Grey’s remit includes creative digital campaigns, website content management and social media in Saudi Arabia.
“We are pleased to be shaking hands with Saudi Arabia’s leading online luxury fashion retailer, which operates under the umbrella of the prestigious Alhokair Fashion Group. Driven by the imagination, passion and creativity of its people, the Grey Riyadh team is excited to be collaborating with SAAF.com, to strategically develop digital content and creative campaigns that create a more engaging, luxurious, entertaining and culturally driven retail experience for the e-commerce website’s audience,” commented Marc Bouharb, MD, Grey Riyadh.
In April, SAAF.com had launched its first ‘Virtual Boutique’, located in Al Nakheel Mall, where patrons could enjoy coffee and pastries while they shop on a SAAF provided iPad and through its live selection.
