After being awarded one of the biggest tenders in outdoor advertising in Dubai, media giant Group Plus kicked off phase one of its 10-year contract with the installation of eight LED screens in the Dubai International Financial District area. The remaining four screens are expected to be installed in the coming months.
The units will grant brands unprecedented access to a huge influx of traffic through prime spots along the Financial Centre Road, the entrance of Dubai Mall and the highway connecting Sheikh Zayed Road to Al Khail Road.
“These 4 x 3 m LED screens offer brands a much higher level of exposure in some of the densest areas of the city. With advertisers now gaining first class access to one of the most prominent areas in the city – the doorway to the most visited mall in the world and the DIFC district, we see this as a great opportunity for high-end brands who stand to gain major visibility,” explained Andre Zovighian, Executive Manager, Led Screens.
Group Plus’ GCC Managing Director, Imad Choueiri, attributed the company’s success to its ability to keep innovation at the forefront of its business strategy and emphasized the important role technology is playing in transforming all industries let alone the advertising sector. “This new win further validates the importance of innovation in our industry and affirms our position as one of the leading providers of OOH in the GCC market, especially in countries like UAE, Bahrain and Lebanon where we offer a wide range of mediums such as Unipoles and Lamp Posts,” he said.
