A week ago, social media timelines were filled with live news about drones, virtual reality and self-driving cars as the annual International Consumer Electronics Show (#CES2016) took over Las Vegas. As most brands took to Twitter to update, opine and most importantly engage their audiences, the microblogging network took a closer look at brands that did so successfully.
Over the course of the conference, Tweets about tech launches and the promise of a smarter, more connected life generated more than 1.1 billion impressions, on and off Twitter. While many brands used Twitter to reach a live global audience, Intel, Samsung, and Logitech where three of the most-mentioned brands on the platform during the event.
Twitter lists out five learnings from their success:
#1. Create a Tweet-worthy moment
During CEO Brian Krzanich’s keynote address, Intel wowed fans — and inspired them to Tweet — by setting a world record for launching the most airborne drones at one time.
#2. Share rich media to make people feel like they’re at the event
Intel sparked buzz by showcasing new wearables and personal robots via Vines and videos.
#3. Send a steady cadence of news
Samsung shared each of its new products on Twitter. Many related to the internet of things (#iot), one of this year’s most popular hashtags and the theme of Samsung’s keynote. The new items included a smartwatch, a smart refrigerator, and a virtual reality headset.
#4. Partner with an influencer
Logitech piqued interest in its new offerings by collaborating with popular comedian Ben Gleib. The brand Tweeted humorous-yet-informational images and videos depicting Gleib’s experiences at the conference, and tagged each one with #Logitechlive so that users could easily follow the story.
#5. Encourage fans to share your message
Logitech also spread its news farther by giving users who retweeted a chance to win prizes.
