Digital agency Hug Digital has been successful in adding quite a few wins to its portfolio recently. To begin with, the agency won the digital mandate for Digital Point Institute, an education, training and consultancy firm in Dubai. It also won the Spartan Race Arabia account in which the agency will be responsible for all content creation and community management across their social media assets as well as the accounts’ media needs.
Hug Digital will be responsible for live coverage of all Spartan Race Arabia events as well as online video content production.
“Hug Digital has rapidly grown in popularity in the MENA region and we are honored to be tapped by the hugely popular obstacle-race-turned-lifestyle brand as their strategic digital communications partner to enhance and maximize its digital reach and engagement with existing and potential Spartans. The Spartan Race is exactly the kind of brand we seek to team up with here at Hug Digital,” said Hussein M. Dajani, COO of Hug Digital.
The agency has also secured the account of HGTV (Home & Garden network), an American cable television channel owned by Scripps Networks Interactive broadcasting.
Set for launch in the MENA region in 2016, HGTV will rely on Hug Digital’s expertise and insights to take charge of the channel’s MENA website and social presence. “We went into the pitch with a clear digital strategic vision of where HGTV needs to be as a brand. I can’t wait to implement the rollout, establish the HGTV brand in MENA, and grow their business,” added Mr Dajani.
Stokke AS, dealing into children’s furniture and equipment also decided to join forces with hug digital. The agency will use its unparalleled ability to generate great ideas and translate them into winning on and offline digital solutions to widen Stokke’s reach and digital presence.
“Stokke has played a part in many of huggers’ lives long before this partnership came to be, making Stokke much more than just a client to them. The passion and excitement expressed when hearing the news was inspirational,” commented Mr Dajani on the win.
