Regional digital agency, hug digital, has secured the business of Tourism Development & Investment Company (TDIC), which is the master developer of major tourism cultural and residential destinations in Abu Dhabi. The agency has also deepened its relationship with Al-Futtaim Group, where several subsidiaries from the Group, including Hertz UAE, Al-FuttaimAutomall and Toys R Us, are added to its mandate.
hug digital has been working closely with Al-Futtaim Group for many years including the management of the group’s automotive business across the MEA region such as Toyota, Lexus, and many others. It will be working closely with the respective brands’ teams with the aim of extending each company’s reach to the digital realm and delivering a unique digital experience that takes into account user experience and ensuring a wholesome union between offline and online marketing activities. The full extent of the services offered by hug digital encompasses handling the various brands’ social assets, content creation, full-fledged digital campaigns, development, and digital media planning & buying.
“Al-Futtaim Group is a strategic partner to hug digital and we’ve been determined from day one in growing the business with them. The Al-Futtaim team at hug digital is fully charged and committed to taking the full range of Al-Futtaim brands to the next level. We are blessed to have gained the trust and belief of such forward looking clients as partners,” said Hussein M. Dajani, hug digital’s Chief Operating Officer.
In the case of TDIC, hug digital will be working with the aim of extending the company’s reach to the digital realm. The full extent of the services offered by hug digital encompasses handling the various brands’ social assets, content creation, full-fledged digital campaigns, development, and social media planning and buying.
“We are thrilled to win the TDIC digital business. This is a strategic step in hug digital’s transition to further becoming the leading digital agency in the region and also in establishing its presence in the Abu Dhabi market, especially with the previous wins there, such as Deerfields Group of businesses. I am honored with the level of talents we have in the agency which are the core of our success,” added Mr Dajani.
TDIC’s portfolio of projects embraces all aspects of Abu Dhabi’s heritage and culture, while preserving the country’s natural beauty and enriching people’s lives. Its reputation in the industry has been built around our transparency, proven abilities and compelling value proposition. By working closely with both public and private sectors, sustainability is built into every project in order to help facilitate the future economic diversification of Abu Dhabi.
