The International Advertising Association (IAA) has appointed a new Global Young Professional team. The team has been elected from local Young Professional Chapters around the world and has been formed to demonstrate the IAA’s dedication to be a point of insight, information, training and education to those new to the advertising industry. Each member of the team will be a central resource for the local Chapters in the respective areas they are responsible for.
In the Middle East & Africa region, Halim Sader has been named the Area Vice President for the team. Mr Sader is the Sales Director at Choueiri Group. Among his mandates, he handles Arab male entertainment offering MBC Action that extends from TV into on-ground, online and social media. In addition to his role as MEA Area Vice President, he is also the Chair of the IAA UAE Young Professionals.
“The future of the IAA requires us to rethink and rebuild our membership starting with professionals new to our workforce. Our local Chapters have created some strong leaders who are at the forefront of creating unique experiences on the ground and we’re excited to have them shaping how to bring those best practices for learning, networking and events to the global stage. As a former VP of Young Professionals, I’m personally committed to helping this team succeed and have a direct impact on our overall leadership strategy,” said Felix Tataru, Chairman and World President of IAA.
The global team consists of some of the top local chapter young professional leaders from around the world.
“As global Vice President of Young Professionals for the past two years, I’ve had the pleasure to meet and work with these amazing young minds. Our goal is to transfer responsibility of YP programs to this group and let the future leaders of our industry own and define what the IAA will look like in five years and beyond. I’m honored to be able to help them on this journey and can’t wait to see what they’ll achieve,” added Karen Carter.