The Integrated Lynx is among the coveted categories at the Dubai Lynx International Festival of Creativity, reflecting campaigns that successfully utilized various media.
At the 10 Dubai Lynx, 11 entries have made it to the Integrated shortlist. The tally is led by Impact BBDO that has three entries in for work done for PepsiCo International, La Libanaise Des Jeux and UN Women.
J. Walter Thompson and Leo Burnett follow with two entries each – one each from the Beirut and Dubai office.
OMD Dubai is the only media agency to have made it to the shortlist.
The complete entry details are as follows:
| TITLE | ADVERTISER | ENTRANT COMPANY | COUNTRY |
|---|---|---|---|
| Do You Know This Story? | UN Women | FP7/Cai Cairo | Egypt |
| Chipsy 90 Million Smiles | Pepsico International | Impact BBDO Dubai | Egypt |
| Goodbye Bad Luck | La Libanaise Des Jeux | Impact BBDO Dubai | UAE |
| Give Mom Back Her Name | UN Women | Impact BBDO Dubai | UAE |
| The Good Note | Bou Khalil Supermarché | J. Walter Thompson Beirut | Lebanon |
| I Can Teach You Too | Dubai Cares | J. Walter Thompson Dubai | UAE |
| I Say Arabi | Dish Network | Leo Burnett Beirut | Lebanon |
| Fashion For Real People | Max | Leo Burnett Dubai | UAE |
| Dark Iftar | Coca-Cola Middle East | Memac Ogilvy Dubai | UAE |
| Save Steve's Job | Insydo | OMD Dubai | UAE |
| A Story Of Women, Food And Change | Maggi | Publicis Middle East Dubai | UAE |
