On the second day of the Festival, the Dubai Lynx International Festival of Creativity has shortlisted the entries in the Innovation Lynx category.
Impact BBDO and Memac Ogilvy & Mather have two entries each in the shortlist comprising only eight entries. Impact BBDO’s work for Mars and PepsiCo and Memac’s work for Nestle and Spuble has been shortlisted. There is also an entry each from Geometry Global Dubai, Leo Burnett Dubai, Wunderman Dubai and Y&R Dubai.
The complete list of shortlisted entries are:
| TITLE | ADVERTISER | ENTRANT | COUNTRY | PRODUCTION CO |
|---|---|---|---|---|
| Handle On Hygiene | Unilever | Geometry Global Dubai | UAE | |
| Stop The Hunger | Mars | Impact BBDO Dubai | UAE | Goodpeople Beirut |
| Switched On | Pepsico | Impact BBDO Dubai | UAE | Swerve Dubai |
| Samsung Safety Screen | Samsung | Leo Burnett Dubai | UAE | |
| Spuble | Spuble | Memac Ogilvy & Mather Dubai | UAE | Memac Ogilvy & Mather Dubai |
| Tummyfish | Nestle' Middle East | Memac Ogilvy & Mather Dubai | UAE | Mediamonks Dubai |
| Lipton Fit Cart | Unilever | Wunderman Dubai | UAE | Milkshake Media Dubai |
| Traffic Gaaye | Videocon Mobile | Y&R Dubai | UAE |
