Abu Dhabi Commercial Bank (ADCB) has now officially announced the appointment of Impact BBDO as its creative agency following a competitive pitch. AM readers would recall that the development had taken place earlier in the year.
The agency will work with the bank to elevate its position further and support its drive to deliver excellence to current and potential customers.
This appointment makes ADCB the financial partner for Impact BBDO. Dani Richa, Chairman and Chief Executive of BBDO Middle East, Africa and Pakistan said, “As an agency that serves key brands across a spectrum of industries, we have been striving for the right financial client to partner with and we are delighted to have won the business of such an esteemed bank and ambitious brand. The team is now working hard to deliver an award-worthy programme of work, taking ADCB to its next stage of evolution.”
According to ACDB, the work that won the business built upon the insight of ‘ambition’, and will allow the company to talk to consumers in a real and refreshing manner.
