Initiative, a global communications network within IPG Mediabrands, has taken on board creative director Nick Childs as Global Chief Creative Officer. Mr Childs joined the agency on September 1, and reports directly to Jim Elms, Global CEO of Initiative.
Mr Childs will be charged with overseeing creative story-building and trans-media content development for Initiative, which has offices in 73 markets and works with clients including Unilever, SAB Miller and BMW.
“We are thrilled to welcome Nick to the team. At Initiative, we are not afraid of doing things differently. Nick’s exceptional talent and unique ability to craft stories that set brands apart will provide a huge boost to the agency, and will ensure we continue to succeed in taking clients into bold new territories,” commented Jim Elms, Global CEO, Initiative.
Mr Childs has won countless industry awards for his work, including Gold, Silver and Bronze Cannes Lions, Effies and more. He received four Lions for Canon’s “Beyond the Still” campaign. Beyond the agency world, Mr Childs wrote, directed and produced “The Shovel”, which won Best Narrative Short at the Tribeca Film Festival, and was selected to launch “The Screening Room”.
Mr Childs joins from FleishmanHillard, where he served as Executive Creative Director. Prior to that role, he was Head of Content Development at Grey NY. Past clients include Samsung, Cadillac, the NFL, P&G, DirecTV, and Diageo.
“I’m beyond excited to be joining the agency at this stage of their journey and point in my career. In the past decade, we’ve seen the rise of integrated, strategically-driven creative ideas that stretch across all media, and Initiative has a huge opportunity to add to that growth. It’s also a chance to have fun and help a great, global team work with exceptional clients,” said Mr Childs.
