InSkin Media Opens Dubai Office to Lead GCC Expansion

InSkin Media, a London-based advertising technology business that develops high-impact brand advertising formats, is focused on GCC expansion following the opening of its first office in the region in Dubai.

Toby Daniell, Inskin Media
Toby Daniell, Inskin Media

Toby Daniell is heading up the Dubai office as the Head of Sales Middle East and North Africa (MENA). Mr Daniell believes the early adoption of smartphones in the region represents a massive opportunity for advertisers and publishers alike.

He said, “Dubai was a natural next step for InSkin Media’s expansion, as it’s truly one of the global hubs of media. The ease of doing business in the emirate, the concentration of expertise and its geographical location mean that it’s the perfect place for us to open our doors. Dubai offers us not only an opportunity in the UAE but also the wider GCC, and as our business is all about scaling Rich Media, the more markets we can access for our advertisers, the more attractive our proposition becomes.”

The company, which has offices in London, Hamburg, Sydney, Singapore and Hong Kong and employs more than 100 staff globally, specializes in creating Rich Media HTML5 formats for online branding. Using its PageSkin model, InSkin Media creates branding for use on desktop and mobile, bringing new technology to advertisers and publishers operating in the Middle East.

Globally, InSkin Media has delivered campaigns for more than 850 blue-chip brand clients since its launch in 2009.

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