InSkin Media Promotes Sebastian Schindler To Global Insights Lead

Sebastian SchindlerInSkin Media, the international advertising technology business, has promoted Sebastian Schindler to Global Insights Lead. The promotion is a result of InSkin’s increased focus on its international activities, following the expansion to UAE in 2016 with the opening of a Dubai office and the growth of its Australian, Asian and German branches.

Mr Schindler joined InSkin from comScore early in 2015, and has driven the transformation of the company’s research activities. He led the acclaimed viewability project in 2015, which revealed key issues with the industry’s approach to the measurement of non-standard formats, and overall dissatisfaction with current viewability standards.

He has also spearheaded InSkin’s commitment to enhanced campaign reporting, introducing viewability metrics in all campaign reports through InSkin’s global partnership with Moat, as well as campaign analysis, in partnership with Research Now and Millward Brown.

“Sebastian has added huge depth and authority to our research activities. His infectious enthusiasm and commitment to high-quality insight is inspirational for the whole InSkin team and our many partners across the world. I am delighted to reward Sebastian with this well-deserved promotion,” said InSkin’s CEO, Hugo Drayton.

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