Instagram has been rapidly building its advertiser database in the year, and has been empowering its advertisers to do more. The app has crossed 200,000 advertisers globally, and is now launching new tools to help these across markets where Instagram operates including the Middle East & North Africa (MENA) region.
The new tools allows brand to grow their business by creating a presence on Instagram with business profiles. Brands can learn more about their post’s performance and audience with insights and drive business objectives with promote.
Business profile will be of benefit for buyers and sellers using the Instagram platform as it allows brands to signal to people on Instagram that they are a business and enables customers to communicate through Instagram using a ‘Contact’ button that establishes an offline connection, like a phone call or directing them to store.
Business profile also unlocks other features such as insights and promote that help brands better understand and reach their audience. Instagram will automatically pull relevant information from the business’ Facebook Page
into its business profile.
