With the aim to harness data for further growth and development in the region, Ipsos in Middle East & North Africa (MENA) has signed a pact with UAE-based communications agency, Garage 366. At a time when marketing is going through a revolution fostered by technology and globalization, Ipsos and Garage 366 will be working hand in hand on the creative front.
The communications agency plans to create and deliver better solutions and optimized media opportunities with the help of exclusive data provided by Ipsos in the MENA region.
“Ipsos has achieved integrated knowledge by combining various sources of data enriched by business analytics and has decided to work hand in hand with a communications agency that reflect its core values, helping regional players translate important data into successful business strategies,” commented Elie Aoun, CEO, Ipsos Connect, MEAP.
According to Ahmad Sabra, Managing Director of Garage 366, ‘the partnership with Ipsos in MENA will help fortify our mission and commitment in keeping clients and partners better informed.’
Garage 366 will have access to Ipsos’ quantitative research through its software solutions as well as its qualitative research and category specialization service in relevant market sectors. Garage 366 will also get market and consumer insights in order to decide upon actionable solutions for clients. In return, Ipsos will be benefit from the integrated branding solutions and creative strategies from Garage 366.
