The Creative Effectiveness Lions usually sees a handful number of entries making it to the shortlist. This year is no different with only 23 pieces of work making it to the shortlist globally.
From the region, J. Walter Thompson’s entry titled VF Fakka, done for Vodafone Egypt is the only entry from the region that has any chance at a Creative Effectiveness Lion this year. The entry comes from the agency’s Cairo office.
The Jury President for the category is Andrew Robertson, CEO, BBDO Worldwide. No jurors from MENA markets were part of the jury composition.
