Netflix caused a flurry of discussion when it announced third quarter results that exceeded both its own, and analysts’, expectations. However, Netflix’s success in more obvious certain markets. For regions such as the Middle East and North Africa, there is still significant growth potential it can tap on.
Netflix’s strongest markets are in the Americas, where the platform can claim that over half of internet users are watching the service. Widespread account sharing and free trials mean that far fewer are paying for this privilege, but the vast reach that Netflix has is one of its key strengths.
And while Netflix’s viewing figures in the rest of the world may remain modest in comparison to those seen in the Americas, the service’s aggressive global expansion may well see these numbers tick up in coming quarters.