Al Masah Capital Limited, an alternative asset management firm based in Dubai, has signed a new partnership with LinkedIn to bring the art and science of social selling to its operations across the region. Leveraging the power of a 433 million member professional network, Al Masah Capital will implement LinkedIn’s generation of Sales Solutions to quickly find, qualify, and create new leads, while allowing sales management to accelerate the social-selling capabilities within the organization.
The term “social selling” refers to the way in which business leverage their social networks to find the right prospects, build trusted relationships, and ultimately, achieve sales goals. LinkedIn’s Sales Navigator tool enables salespeople and business development professionals to tap their relationships across first and second degree connections.
According to studies by LinkedIn, social selling leaders create 45 percent more opportunities. Social selling leaders are also 51 percent more likely to reach quota.
“The partnership with LinkedIn will enable us to relook at our existing sales strategies, enhance them, and ultimately provide additional value to our customers and prospects,” said Saikat Kumar, Senior Executive Officer, Al Masah Capital Limited.
Commenting on the partnership, Dylan Sharkey, Head of Sales Solutions, LinkedIn MENA said: “Financial services firms strive to work themselves into the consumer journey online, and today they are finding it necessary – and wise – to incorporate social media into the sales mix as well. A growing number of firms in the region are using LinkedIn to reap the rewards of social selling, and we are pleased to be supporting Al Masah Capital in its own endeavors.”
