The Middle East & North Africa (MENA) region has done well in the Print & Publishing Lions category at the Cannes Lions International Festival of Creativity with agencies bagging Bronze and Gold medals.
Memac Ogilvy Dubai won four Gold Lion campaigns, making it one Gold Lion as per Cannes Lions rules, as well as four Silver Lion campaigns (adding to one Silver Lion) for ‘Bed’, ‘Lamp’, ‘Nightstand’ and ‘Table’ for IKEA – Saudi Arabia.
Impact BBDO Dubai won three Bronze Lion campaigns (leading to one Bronze Lion) for its campaigns ‘Hunger Trap 1’, ‘Hunger Trap 2’ and ‘Hunger Trap 3’ for Mars.
Fadi Yaish, Impact BBDO’s Regional Executive Creative Director and one of the jury members in this category said that this year, the region had done well with the conversion rate of awards higher. “The campaign was spot on ideas, insights and held relevance which was very much appreciated by the jury. What we saw during the judging process is that campaigns needed to be simple. The simpler the work is, the more insightful it is and the more easily it connects with the people. We were identifying great work that provoked a reaction.”
The Grand Prix in the category is awarded to Y&R New Zealand for ‘McWhopper’ for Burger King.
