MENA Becomes Facebook’s Highest Video Adoption Region

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As the news feed on Facebook is increasingly transforming into the new center of discovery for people worldwide, there is now a greater opportunity for marketers and brands to leverage on the power of video in their digital campaigns.

Jonathan Labin, Head of Facebook, Middle East, North Africa and Pakistan, revealed that videos on Facebook now receive 4 billion views per day globally and the MENA region surpasses the rest of the world as the consumption of videos in the Middle East per person is twice the global average.

Commenting on the explosive growth of videos in the MENA region, Mr Labin said, “As we continue to witness the remarkable growth of videos on Facebook, the consumption of videos per person in the Middle East on Facebook is more than that in any other region in the world.”

Mr Labin further shared, “Five years ago, people mainly shared text updates on Facebook. Over the last few years, pictures had dominated the newsfeed, but now video is becoming more and more important. A leap from 1 billion daily video views in 2014 to 4 billion daily videos views this year demonstrates the massive expansion of video consumption on Facebook, with the vast majority of videos views occurring on mobile.”

Globally, mobile accounts for 75 per cent of the total video views on Facebook. With a seismic shift to mobile, it is of growing significance to marketers to cater to a mobile-first generation of consumers. By embracing mobile and leveraging on the power of video, marketers can now deliver powerful brand stories to right people at the right time and place.

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