Preparations for the ninth edition of the MENA Effie Awards is underway and the call for entries is now open across 29 categories, including a new addition for this year – ‘Renaissance’.
The awards, organized by Mediaquest in the region, are set to take place on November 15 and the first entry deadline is September 7 with the second following on September 14. The final deadline is on September 28. The awards programme was launched to honour the most effective marketing efforts in the region.
“We are delighted to be opening the call for entries for the ninth edition of the MENA Effies, which has become one of the most prestigious awards programmes in the region’s marketing calendar. The programme has been designed to encompass the entire marketing world and give companies a real opportunity to display their innovative, effective approaches to everything, ranging from sector-specific marketing to branded content and media ideas. The entries have been of an increasingly high calibre year on year and we are confident that 2017 will be no exception,” said Alexandre Hawari, Co-CEO of Mediaquest.
The programme also includes a dedicated ‘Shopper Marketing’ category, two ‘Youth Marketing’ categories – one for children and one for teenagers and adults – and two ‘Social Good’ categories for corporate brands and non-profit organisations.
Alongside the Effie Awards ceremonies taking place across the world is the Effie Effectiveness Index, a comprehensive global ranking of marketing effectiveness. It identifies and ranks the world’s most effective agencies, marketers and brands by analysing finalist and winner data from 40+ worldwide Effie Award competitions.
The 2017 Effie Effectiveness Index has just been released and is compiled from 3,601 finalists and winning entries from worldwide 2016 Effie Award competitions, with winners including Unilever for ‘Most Effective Marketer’ and Vodafone for ‘Most Effective Brand’. The winners of the MENA Effie Awards 2017 will become part of the ranking process for the 2018 Effie Effectiveness Index.