Global network operators should plan for continued capacity growth, greater flexibility, a larger array of services and corresponding billing models to address societal changes brought on by the Millennial generation, according to CommScope research into the lifestyles and spending trends of people born between 1980 and 2000. The Millennial study findings also have implications for a range of constituents, including network architects, installers and operators, chief information officers and information technology leaders, and real estate developers.
Slated to represent three of every four people in the global workforce by 2025, Millennials have preferences and spending habits that directly impact telecommunications service providers and content providers. For example, more than 85 percent of Millennials have smartphones, and more than three quarters (77 percent) of Millennials agreed or strongly agreed that they expect to be able to stream video wherever they are. Millennials are willing to pay for higher levels of service; for example, half of millennials said they would pay 5 percent of their annual salary for super-fast internet.
Other key findings of the report included:
#1. Millennials are so accustomed to the internet that they would rather give up plumbing, heating and air conditioning, personal transportation and cable TV before they would go without connectivity and the electricity needed to power their devices
#2. Two-thirds of Millennials agreed or strongly agreed that social media is their major form of social communication, compared with one-third of Baby Boomers
#3. Three-quarters of Millennials said they would like to adjust the speed of their internet services depending on their activities—and pay accordingly.
“Millennials will represent the lion’s share of purchasing power in a few years, and since they prioritize devices and access to fast internet, they are expected to continue to put high levels of spend towards connectivity. However, they need to be served differently than previous generations in order to meet their expectations. Our experience, innovative thinking, and broad portfolio of wireless and wireline networking solutions will continue to help service providers, data center operators and businesses rise to the challenge of serving this new generation of consumers,” said Morgan Kurk, Chief Technology Officer, CommScope in a prepared statement.
